Here is an example of the steps were required when overhauling a long standing corporate identity.  

• This was the mark:
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• The decision was made to update this logo. The New England Foodservice & Lodging exposition and conference was now going to be called the New England Food Show.  
• After the meetings discussing the goals and challenges, I launched into the research phase. I scouted locations, took photos, studied the competition and created a lot of roughs. 
• Here are some of the thumbnail sketches I made for the first round of proofs:
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• Here are some of the many versions that I made and presented.
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•  And this is the final mark that was chosen.

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